NYC's 420 Cannabis Prohibition Party

Viride and High Herstory partnered to throw a Prohibition Party in the former home of the late Elaine de Kooning to celebrate the high holiday, cannabis progression, and the quickly developing East Coast community.


The space was dressed to be interactive with multiple opportunities throughout highlighting the artistic remnants of Elaine paired with luxury accessories from brands such as My Bud Vase. A pop-up shop was available for guests to browse and purchase items from Love + Destroy, Awmoo, and Viride’s geopipes in collaboration with Stonedware.


Guests had the option of a French 75 or Widow Jane Old Fashioned with a Tonic CBD floater to enjoy while dancing to beats provided by Blue Detiger. Midway through, Altitude Investments gave an insightful overview of development of the cannabis industry and passed the mic to hosts, Sarah, Kendall, Jenny, and Annette to introduce each brand respectively and play the pilot episode of High Herstory. The night wrapped with continuous dancing and a raffle from sponsors including: Shine Papers, Cannador, Pax Vapor, Elevate Accessories, KushKards, Goldleaf, Miwak Junior, The Healing Rose, and Magical Butter.


An invite-only after party sponsored by Barbari Shop was held at a private residences and the conversation around cannabis continued with custom rolled herbal blends. After party attendees were provided exclusive gift bags including a copy of Broccoli Mag and Verte Essentials. 

VirideProhibition Party